Innovation Lessons from Non-Profits

Good article in the SJ Merc today by Chris O'Brien: 

http://www.mercurynews.com/business/ci_12472856?nclick_check=1

The 3 Lesssons are:
1.  Lack of resources can be a source of innovation

2.  Innovation isn't just about technology

3.  Innovation begins with understanding your audience

Lesson #3 is consistent with most innovator's models for success, but it's a fair reminder.  It's the first step in my model, I call it Immersion:

Immersion is the first step in any innovation process:  getting inside the target customers' world, understanding it more than anyone else, and then assessing your company's assets in light of your new understanding and insights.

I'll share more about this later when I begin to share my innovation model, IDIE, which stands for Immersion-Deconstruction-Innovation-Execution.

Paul

Intrapreneurship Model for New Business Creation

The typical corporate process for new business innovation is linear, slow and inefficient.  There is a better way.  Stay tuned for ideas and information.

Paul